I Need a GREAT Real Estate Site

Our Manifesto

People love browsing through Real Estate Listings, but nobody makes it easy to do so. It should be FUN and SIMPLE and INTUITIVE.
Take me right to the listings – don’t make me fill out forms or accept a EULA before I can even get into the good stuff!
Searching shouldn’t be complicated. Why does it always seem so complicated?
Map Browsing is neat, but not super-useful – it has no business being the primary form of navigation.
The photos are the best part! Let’s see them first. And let’s make them big!
People don’t read big blocks of text. Brief summaries on the main listings page only! For bonus points, let’s try to drive an interest in good copywriting.
Flash Slideshows SUCK!
Signup should be easy. Get out of the users way!
Forms should be simple. Even when collecting complicated data.
Use language people understand – arbitrary neighbourhood boundaries/names make no sense! Use the language people use to describe their neighbourhoods – if that means some neighbourhoods have overlapping names, that’s OK! (parts of Wellington Village are also Hintonburg)
It should be easy to SHARE listings. Simple URLs for passing around, attractive printable listings, social buttons (though let’s not get too carried away with the clutter).
It should be easy to GET listings. RSS, Twitter, Email Alerts, Mobile Browsing and Mobile Applications - Let people get the info they want however they want it.